Music Feature

Heineken Green Room x Philly Tech Week: RJD2 & King Britt @ Walnut Room

by Tim Blackwell
RJ & King take us behind the scenes of the industry...
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Continuing on with Philly Tech Week... Veteran music artists RJD2 & King Britt, paid a visit to Walnut Room to share their experiences within the industry, and how technology has affected the independent artist of today. Many inspiring local producers/artists were in attendance to soak in the knowledge, hoping utilize it towards their own careers. Hosted by DJ Junior (Eavesdrop Radio, WKDU) in an intimate setting, the Q&A session was up close and personal... At one point of the session, RJ went as far as breaking down the cost of his last two albums released on his indie label "Electrical Connections". Discussing the financial investment side (promo, publicist, etc.), and how much of that money invested, was returned in digital sales. Other topics of discussion included the new age of the digital DJ, new production technology seen in iPads and iPhones, even the appearance of the hologram version of Tupac recently seen at Coachella... Which RJ jokingly described as "HoloPac". King Britt described it as fascinating from a technological point of view, but almost blasphemous to Tupac's legacy as an artist, and his spirit. Junior later turned the floor over to the audience to ask their own questions. Topics included the lack of legit music industry in Philly, what new music RJ & King find inspiring, and who influenced them musically growing up as a child. After an in-depth discussion with two great artists, more Heineken bottles & swag were given out, as Illvibe Collective's DJ Statik. If you want to be a Heineken Green Room member, get on the 215 Mag email list to find out more info...

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