The Red Bull Music Academy made its way through Philly for a sit down session with Phonte, 9th Wonder and host Rich Medina.
Hosted at Sigma Sound Studios the session series is a prelude to the two week long boot camp that will be held later this year in New York City. The Academy's Session is a traveling break-out series designed to take music lovers up close, and into the minds of musicians who are veterans in the game, and who have broken ground in the industry.
Rich Medina set the pace and the night played out like a conversation between friends. The trifecta of hip-hop luminaries shot straight from the hip and discussed navigating today's music industry, getting signed, and what really goes down at record labels.
9th Wonder & Phonte were the perfect guest and dug into their history as bandmates, with funny stories and brutal honesty. 9th Wonder was eager to share his knowledge, and when the topic turned to the courting process of record labels, he relived the roller-coaster ride with a slight southern drawl and much seriousness. Phonte was also very philosophical about the process, and true to form, he had us all cracking up with funny stories about their rise to underground success and trying to capture commercial success.
After the Q&A portion of the evening wrapped up, a small group of Philly's underground music scene made their way down to one of Sigma's many studios. Everyone huddled up, and with a bit of nervous energy in the air, Phonte & 9th Wonder listened to tracks one by one, offering up constructive criticism to all.
The studio portion topped the night off and the Session ended on a good note (pun intended). Somewhere between the wealth of knowledge that the panelist offered; the dopeness of being in the studio with Phonte and 9th Wonder; and the wide array of talent that was displayed, I fell back in love with Philly hip-hop.
If the Red Bull Academy Session is just a fraction of what the two week Academy offers, you need to run, not walk to get an application, or how bout you take the easy route and check the Red Bull Music Academy site to apply!